Is 2021 almost over already? The last two years were a hell of a roller coaster ride for businesses and their marketing strategies. We’ve recognized that digital and traditional marketing are inextricably linked, and everything in business now needs to be viewed as one connected clockwork. The teachings of the pandemic era are showing us […]
Strategy 1: Upgrade Your eCommerce Site As a result of COVID-19, eCommerce moved to the forefront of retail. According to some professionals, the pandemic accelerated the shift to eCommerce by 4 to 6 years in the first half of 2020. Websites are the face of your business- they’re where people find out about you and […]
Although the holidays are only a few days away, you can still create a marketing campaign as one last hurrah to make the most of the year. Last-minute shoppers are still on a shopping spree, and taking advantage of this buying spree could make the difference between having a successful or unsuccessful business year. Direct […]
Mobile apps have revolutionised how we live, organise and track our lives. The average smartphone user now has 35 different apps on their device, showing not just the variety of different apps out there, but also the average consumer’s reliance on mobile technology. So, if apps are a key part of the digital economy, does […]
The internet is amazing, putting a vast trove of information right at our fingertips. But with the current Google page count at an incredible 130 trillion, getting your business to appear near the top of those search results isn’t easy. That’s where search engine optimisation (SEO) comes into play. And the good news is, with a bit […]
YouTube is without doubt one of the biggest social media platforms in the world, with 2billion+ users logging in from over 100 countries and in 80 different languages. The platform is owned by Google, which gives you an indication of the huge reach that YouTube has as a digital marketing channel. Having started out as […]
When you tell the right stories, you create an awareness of more than just your products and services. You bring people inside your brand and tell them what it’s like to be a customer. #businessadvice #tellingstories #marketing With so many different marketing and sales channels to pursue in the digital world, it’s easy to think […]
With a clear strategy and strong follow-through, social media can help humanise your business, creating a brand that feels familiar, relatable, and magnetic. #marketing Social media marketing can be a compelling way to solidify branding, create quality leads, and drive sales. Or it can be a time-wasting chore that doesn’t represent your brand in the marketplace and […]
Are you planning to expand remote working and carry out more projects online? Make sure you have good communication and collaboration tools to support your team. #businessadvice #remoteworking #projectmanagement We’re living in a world where remote and hybrid working are now the norm. Driven by lockdowns and the pandemic, businesses have been forced to adopt […]
The Internet has played an increasingly important role in businesses in the last few years. Today, internet technology makes it easier to obtain victory. As a result of these rapid changes, however, you may find it hard to keep up with all the new trends and technologies. This is why many companies invest in online […]